What has set GreenGrow apart from the start is the fibre itself: instead of pulp from wood, we use grass fibre from Miscanthus grass, a fast-growing plant that needs far less water and land than conventional wood-fibre sources. The result also holds up in numbers: a 65% lower CO₂ fibre footprint*,** compared to virgin wood fibre, produced with 100% green electricity. This is complemented by Cradle to Cradle Certified® and FSC® Mix certification.
The ECH Awards 2026 nomination shows that this approach convinces beyond Satino too. From the first customer presentation in 2022 to industry recognition on this stage in 2026 — that's a development everyone involved can be proud of.
Thank you to everyone who made GreenGrow what it is today: a product that shows hygiene and responsible use of resources aren't a contradiction. True to Satino's promise — hygiene that feels good.
Fingers crossed for the final round. We'll keep you posted.
*compared to the virgin fibres currently used at WEPA
**Based on the scientific Method of Ecological Scarcity 2021 for life cycle assessment, using WEPA average data from 2023, audited by Carbotech (applying different methods may lead to differing results). Further information is available at: ecological footprint
