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More modern, more distinct, more environmentally friendly: the new Satino by WEPA packaging design

Easy to recognise and clearly distinguishable: Satino by WEPA hygiene papers now have a fresh look. Find out more about the new packaging’s – and why they are not only smarter but also more environmentally friendly.

Our product lines will be exhibited with brand-new packaging in the future: Prestige, Comfort, Smart, Liquify, and Satino PureSoft. By combining the different qualities, a fresh design is created that ensures recognition.

An informative look for Satino by WEPA

The autonomous colour scheme stays the same for each product line: magenta for Prestige, green for the Comfort recycling line and orange for Smart, whilst Satino Liquify gets a more striking turquoise and the new Satino PureSoft – matching the raw material cardboard – gains a natural tone. The new look ensures that product category and product line immediately catch the eye.

The packaging relaunch also improves communication in the regions and markets. The languages have been expanded so that information on the packaging is now also in Slovakian and Slovenian. The disposal labelling has also been updated: in German the recommended material labels are now displayed throughout, and the "Triman" logo, the disposal symbol for France, has been added. The packaging contributes to improved recycling in various markets thanks to these clear and concise emblems. In addition, the QR code provides further information about packaging to you or your customers.

Product protection meets environment protection

The most important function of the packaging remains protecting the product, and here there is a clear improvement in favour of the environment: all packaging foils are now made from a resource-saving mix of 60% PCR ( post-consumer recyclate) and 40% PE (polyethylene).

With this raw material mix we reduce our ecological footprint and CO2 emissions by an impressive 25% compared to virgin plastic, and the above-average proportion of PCR also makes us an industry pioneer in the use of this recycled material. The new packaging is used for toilet paper, kitchen rolls and BagPacks from Satino Prestige, Comfort, Smart, Liquify and Satino PureSoft. They are 100% recyclable and, when disposed of correctly, remain in the raw material cycle.

Using what is available, for the sake of sustainability

Production with the new packaging follows on seamlessly when the remaining foils of the previous design has been processed. This sustainable decision means that both  packaging’s may be in circulation simultaneously for a transitional period; Our brand identity will remain the same with the old and new designs matching cohesively. With all the changes though, one thing still stays the same: the quality and performance of our products.

Our brand identity will remain the same with the old and new designs matching cohesively.

The new packaging also makes more of your business: expand your customer base across country borders and use our new marketing media for your current marketing and advertising materials.



Curious and interested in working together? Our employees will be pleased to assist you on all questions concerning our products. Please contact us - we look forward to hearing from you.

Monika van Ettinger
Central Eastern Europe
Piotr Nieradzik
South-East Europe
Boris Parvanov
Alasdair Sharp