London marked the start of our trade fair journey. As the official registration sponsor of the Cleaning Show, we were right in the centre of the action. Lindie Feuler and Stephan Poppe provided a thought-provoking presentation ‘Must hygiene paper be white to be hygienic?’. They showed that recycled paper meets the highest hygiene standards - and that colour is no longer the benchmark for hygiene.
Just one day later, they travelled on to Finland. Finnclean also provided an ideal platform to talk about ecological responsibility and efficient hygiene concepts for the Nordic markets - and to demonstrate the solutions we offer for the diverse needs of the industry.
The event concluded in Paris, where we presented our holistic brand concept with Satino PureSoft, HYGINITY and GreenGrow at Europropre. The French market was particularly interested in innovations that fit seamlessly into modern, sustainable building concepts!
Three highlights took centre stage at our trade fair appearance:
- Satino PureSoft - our soft, unbleached sanitary paper, sustainably produced from recycled cardboard
- Satino HYGINITY - our new dispenser series for modern washrooms
- Satino GreenGrow - our natural innovation made from rapidly renewable miscanthus fibre
These solutions led to many intensive discussions at all three locations - and showed how hygiene, sustainability and design can work together successfully today.
March was more than just a month of trade fairs - it was a strong sign of the relevance of sustainable hygiene. For us as a brand, these three events not only meant visibility, but also valuable dialogue, feedback and lots of new ideas for our daily work.
We would like to say THANK YOU to everyone who visited us - in London, Tampere and Paris. And we are already looking forward to the next meetings!
Watch the video to see what it looked like.
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